July 2018
Beginner
350 pages
8h 34m
English
Content preview from Hands-On UX Design for Developers
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A/B testing
A/B testing is a traditional tool, which we have been using on UX for a long time in order to track the performance and conversions of our product design.
We have to create two UI designs, which are not totally different; they may have some consistencies, but we can track both of them to check which one is performing better.
The main thing that we check when we perform A/B testing is the conversion rate—which means identifying the most preferred UI design
In the following screenshot, you can take a look at an example of two different mobile UI designs and tracking their conversions. Based on that, you can get a clear idea of the UI design that is performing better:
To clarify, A/B testing can be used both before and after launching ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.