July 2018
Beginner
350 pages
8h 34m
English
Content preview from Hands-On UX Design for Developers
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Models of behavior change
For centuries, different researchers and philosophers have been studying how and why we take the actions we do. Usually, this kind of research was mostly focused on people's minds to understand what makes them act and why they are taking those specific actions.
We discussed Fogg's behavior model in Chapter 3, User Behavior Basics and User Research, so we will not repeat it here, but here I will cover another model of behavior change, which is Ajzen's theory of planned behavior.
This theory dates back to 1991 and was founded by Ajzen, a professor of psychology at the University of Massachusetts at Amherst.
In this theory, Ajzen focuses on how our intentions to act are formed as a product of attitudes, norms, and perceived ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.