July 2018
Beginner
350 pages
8h 34m
English
The data that we collect during the user research phase gives us real insights on improving our conversion rates, such as online purchases, subscriptions, user registrations, and bookings. We can find out from the user research data why users are frustrated when using our product, information on our competitor's products, and why the users are dropping out and not understanding our product's offering. So, we solve those points for them and try to provide a better product presentation to our users.
This ensures that we not only improve conversion today but gain the knowledge to design more effective solutions for tomorrow. The insights gained from research and the data allow us to pinpoint changes required ...