July 2018
Beginner
350 pages
8h 34m
English
Content preview from Hands-On UX Design for Developers
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Understanding the client's business
We touched upon understanding the client's business in the first phase of the UX process. This is essential for the UX strategy; we have to understand how our design can impact our client's business results.
To do that, we should obtain answers to questions such as:
- Where is the client positioned on the marketplace?
- Where will their product be positioned on the marketplace?
- What is the cost of operating? What can impact their product?
- What is the competitor doing, more or less, that is different than us? What does the customer value in our competitors' products?
- What changes are we going to make with this product, and how will this help our customers?
- How can we achieve a steady rise in customers?
Also, ...