July 2018
Beginner
350 pages
8h 34m
English
Content preview from Hands-On UX Design for Developers
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Journey-mapping
The journey-mapping UX research method is a visualization of the process by which how people go through a number of steps to accomplish a specific goal. Usually, here, we try to understand their needs and pain points during the process when our user tries to finish that specific task.
In other words, journey-mapping starts by compiling a series of user goals and actions into a timeline skeleton. To begin, a journey map has two essential components when visualizing a user experience:
- Touchpoints: Also called actions, this is what our customer is doing and/or what is needed to get to the next step.
- Categories: This encompasses touch points and breaks up an experience into simple steps, as shown in the following diagram: