Hands-On UX Design for Developers

Competitive analysis

This method is used to determine how our product is performing as compared to our competitor's product. The comparison can be on different aspects, for example, based on the ranking standing of products, their features, their content, or even the design elements across the product itself. We compare in-depth with a few competitors who are in the same market as us by looking at their strengths and weaknesses, the trends that they are following, and the patterns and other things that they are providing differently from us. Take a look at the following diagram: