Hands-On UX Design for Developers

Repetition

When we want to create a strong and consistent visual design for our product, we use the repetition principle. Using this principle, we can even tie or connect together two different elements and make the consistency of the overall design better.

Consistency is one of the most important things when we have to deal with the branding and repetition principle. It helps us most in combining different elements of design to be tied to one another and being instantly recognizable to our users.

In the following diagram, I have taken an example of repetition used when designing different modals of websites, which are of different sizes and used for different areas of the website. However, using colors and repeating similar elements on them, ...