
Links from Credible Sources 166
Word-of-Mouth Referrals 167
Surface Credibility on the Web 167
Design Matters 167
Enhancing Surface Credibility 169
Earned Credibility on the Web 170
The Interaction Is Easy 171
The Information Is Personalized 172
The Service Is Responsive to Customer Issues 172
The Web Credibility Framework 173
The Web Credibility Grid 175
The Future of Web Credibility Research and Design 176
Notes and References 177
chapter 8 Increasing Persuasion through Mobility and Connectivity 183
Intervening at the Right Time and Place 183
The Study Buddy 183
HydroTech 184
An Emerging Frontier for Persuasive Technology 185
Persuasion through Mobile Technology ...