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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
This is not the final word. Our intention was to cover a lot of territory and, along
the way, raise new issues and questions to explore in future credibility research.
In other words, the results in Figure 7.3 and in the rest of this chapter provide a
starting point for discussion, speculation, confirmation, and critique.
We consider these studies successful if they do any of the following:
Contradict one of your hunches about what makes Web sites credible
Generate a discussion (or argument) about Web credibility
Lead you to form new hypotheses about Web credibility
Motivate you to investigate Web credibility
Change the way you perceive Web sites
Change how you design Web sites
The remainder of this chapter will describe and integrate the findings ...
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Publisher Resources

ISBN: 9781558606432