Ethical Concerns
Tunneling can be an ethical and useful persuasion strategy. A retirement soft
-
ware program could lead users through the various steps of analyzing their
financial situation, setting financial goals, and taking action to meet these
goals. A health site could lead users through a series of questions designed to
identify poor health habits and take steps to improve them.
On the other hand, tunneling can include negative or even unethical ele
-
ments. Back to our software installation example: Many software programs
include product registration as part of the installation procedure. At some
point the program asks you to enter your personal information—your name,
company, and other contact information. Often, it seems there is no easy way ...