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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
are in. All of these are important elements in determining an effective persua
-
sion strategy. Then there are practical and social issues such as who will pay for
the required technology and how privacy will be maintained. As such hurdles
are overcome, tailoring technologies will have a greater impact on attitudes
and behavior.
Suggestion Technology: Intervening at the Right Time
One soggy winter day, 15 students stood on the edge of a bridge that spans
Highway 101 in Palo Alto, California. Each student held a poster painted with a
bold orange letter. Lined up in order, the letters spelled out a simple but pro
-
vocative message for the Silicon Valley ...
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Publisher Resources

ISBN: 9781558606432