January 2003
Beginner
312 pages
8h 49m
English
Content preview from Persuasive Technology
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Designers can use the grid to identify the cells they have control over, then
focus on designing to boost credibility in those areas, such as making the site
easy to navigate. Marketing and legal departments could use it to ensure credi
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bility of content. Public relations personnel may focus on enhancing percep
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tions of the company’s overall brand. Fulfillment or customer service person
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nel could concentrate on strengthening earned credibility by delivering fast
responses. The grid provides a way for the entire organization to gain a better
understanding of how its parts must work together to create and maintain a
credible Web site.
The Future of Web Credibility Research and Design
Because academia and industry lack a deep understanding of Web credibility ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.