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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
Found the interaction engaging
Were more willing to work with the computer again
Liked the computer more
Thought the computer had performed better
Although these aren’t direct measures of persuasion, these positive
reactions open the door to influence. These findings illustrate the impor
-
tance of using language in ways that will set the stage for persuasive out
-
comes, rather than in ways that build barriers to influence. Language—even
language used by a computing system—is never neutral. It can promote or hin
-
der a designer’s persuasion goals.
Social Dynamics
Most cultures have set patterns for how people interact with each other—ritu-
als for meeting ...
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Publisher Resources

ISBN: 9781558606432