January 2003
Beginner
312 pages
8h 49m
English
Content preview from Persuasive Technology
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
47. People who create computer games rarely talk about the role operant conditioning plays
in their products. For an article that outlines how operant conditioning is a key part of
successful computer games, see John Hopson, Behavioral Game Design, Gamasutra
(April 27, 2001), at http://www.gamasutra.com/features/20010427/hopson_01.htm.
48. M. R. Lepper and D. Greene, Over justification research and beyond: Toward a means-
end analysis of intrinsic and extrinsic motivation, in M. R. Lepper and D. Greene (eds.),
The Hidden Costs of Reward: New Perspectives on the Psychology of Human Motivation
(Hillsdale, NJ: Erlbaum, 1978), pp. 109–148.
Chapter 3 Computers as Persuasive Tools
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