January 2003
Beginner
312 pages
8h 49m
English
Content preview from Persuasive Technology
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asked participants to draw upon their cumulative experience with the Web to
make their evaluations. Figure 7.2 lists some of the survey questions used in
both studies.
In 1999, more than 1,400 people participated in the survey; roughly the same
number participated in 2002.
19
We used similar recruiting methods both times,
and we were fortunate in how things shaped up: as you’ll see in Table 7.1, the
demographics for the studies are similar.
Table 7.1 Demographics of Study Participants
1999 study (1,409
participants)
2002 study (1,649
participants)
Age (mean) 32.6 years old 35.5 years old
Gender 44% female, 56% male 45% female, 55% male
Country 41% U.S., 55% ...
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