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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
The Impact of Physical Attractiveness
Simply having physical characteristics is enough for a technology to convey
social presence. But it seems reasonable to suggest that a more attractive tech
-
nology (interface or hardware) will have greater persuasive power than an
unattractive technology.
Physical attractiveness has a significant impact on social influence. Re
-
search confirms that it’s easy to like, believe, and follow attractive people. All
else being equal, attractive people are more persuasive than those who are
unattractive.
8
People who work in sales, advertising, and other high-persua
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sion areas know this, and they do what they can to be
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Publisher Resources

ISBN: 9781558606432