
The Impact of Physical Attractiveness
Simply having physical characteristics is enough for a technology to convey
social presence. But it seems reasonable to suggest that a more attractive tech
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nology (interface or hardware) will have greater persuasive power than an
unattractive technology.
Physical attractiveness has a significant impact on social influence. Re
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search confirms that it’s easy to like, believe, and follow attractive people. All
else being equal, attractive people are more persuasive than those who are
unattractive.
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People who work in sales, advertising, and other high-persua
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sion areas know this, and they do what they can to be