Index
A
affiliation study, 98– 99
behavior measurement, 99
defined, 98
Desert Survival Problem, 98
research highlights, 98
results, 99
See also psychological cues; Stanford
Similarity Studies
Alcohol 101, 9–10
AlternaTV, 205–207
competition, 206
cooperation, 206
defined, 206
influence strategies, 207
recognition, 206
See also intrinsic motivation
anonymity, 8
applications, 3–4
conditioning technology, 50
mobile health, 186–187
research and design, 27–28
Aristotle, 24
Ask Jeeves, 112–113
defined, 112
illustrated, 113
See also social roles
asthma management simulation, 72–73
attractiveness, physical, 92– 94
impact, 92
opinions, 94
principle, 93, 257
studies, 93
See also physical cues
authority, 111–112
Broderbund example, 112
Nor ton Utilities example, 111
power of, 112
principle ...