Skip to Content
Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
chapter
3
Computers as
Persuasive Tools
Three months out of college and into a job that required him to sit at a desk
most of the day, Jeff realized he was gaining weight. He resolved to start an
exercise program.
A friend suggested that Jeff buy a heart rate monitor, a wrist-worn com-
puter that looks like a watch and receives hear t rate signals from a chest
strap. The system would make it easier for him to track his heart rate and
stay within his target zone while exercising.
Jeff had never paid much attention to his heartbeat before, but this device
made it easy. He wore the device while working out at the corporate g ym.
He also wore it during the
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

The Persuasion Code

The Persuasion Code

Christophe Morin, Patrick Renvoise

Publisher Resources

ISBN: 9781558606432