January 2003
Beginner
312 pages
8h 49m
English
Content preview from Persuasive Technology
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Word-of-Mouth Referrals
Finally, our study data show that the classic word-of-mouth strategy boosts
perceptions of Web credibility. Sites that are “recommended to you by a friend”
are perceived as more credible. This is not surprising; in general, you would
expect your friends to be trustworthy, looking out for your best interest.
The power of word-of-mouth referrals is not new, but it can take on new
forms online. Some Web sites make it easy for you to send an article to a friend.
Other sites, such as the community site Yahoo Groups, ask you to compose a
personal message to a friend when you invite him or her into your virtual
group. These are all referrals, which boost perceptions of site credibility.
The Web offers other types of reputed credibility ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.