January 2003
Beginner
312 pages
8h 49m
English
Content preview from Persuasive Technology
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In contrast to Thrive Online, NIH.gov received positive comments relating
to surface credibility, including
■
“Very professional looking”
■
“Laid out in a very matter-of-fact manner”
■
“It looks like it’s intended for doctors and researchers”
■
“Addresses important issues”
■
“Lack of marketing copy makes it more credible”
■
“Gov[ernment] affiliation makes it credible”
■
“Site owners don’t have ulterior motives for presenting the information”
The cues that shape perceptions of surface credibility are not the same
for everyone. They differ according to user, culture, situation, or target
application.
After renting a car in San Diego, I went over to the kiosk that ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.