January 2003
Beginner
312 pages
8h 49m
English
Content preview from Persuasive Technology
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Reputed Credibility on the Web
People’s perceptions of Web credibility often center on reputed credibility, a
form of credibility that’s based on the endorsement or recommendation of a
third party. On the Web, reputed credibility shows up in the form of awards,
seals of approval, links, and endorsements from friends, among others. The key
elements that affect reputed credibility are shown in Table 7.8. (As with pre
-
sumed credibility, no item in our studies decreased reputed credibility to any
practically significant extent.)
Table 7.8 Key Elements That Increase Reputed Web Credibility
1999 2002
The site displays an award it has won. +0.8 +0.3
The site ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.