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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
mission and the Federal Trade Commission.
1
The SEC has said it will create
hundreds of hoax Web sites of this type to increase investor awareness.
Some deceptive Web sites have been created with malicious intent, such as
the fraudulent sites paypai.com, created to fool users into thinking it was the
PayPal site, and wwwbankofamerica.com, which posed as the giant bank. Both
sites attempted to elicit personal information from visitors for fraudulent pur
-
poses.
2
Other deceptive sites are set up simply to amuse browsers who happen by,
3
such as the site for the Oklahoma Association of Wine Producers,
4
the Christian
Women’s Wrestling site,
5
and the site for ...
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Publisher Resources

ISBN: 9781558606432