January 2003
Beginner
312 pages
8h 49m
English
Content preview from Persuasive Technology
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Eudora example, 106–107
defined, 106
dialogue box illustration, 107
See also social dynamics
expertise, 124
customer service question responses, 160
elements that decrease Web credibility, 162
elements that increase Web credibility, 160
high levels of, 124
lack of, 161
principle of, 124, 257
technical and design, 160–161
transaction confir mation, 160
trustworthiness combinations with,
124–125
Web credibility and, 160–163
See also credibility; trustworthiness
F
functional triad, 23 –28
applying, to captology, 27–28
computers as media, 25–26
computers as social actors, 26–27
computers as tools, 24–25
defined, 23
in design application, 28
overview, 23
persuasive strategies and, 27
in research application, 27–28
understanding, 27
future trends, 243–250
focus on influence ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.