Persuasion through Connected Technology
Just as mobile technologies open doors to persuasion, technologies that are
networked or connected create opportunities to use influence effectively. A
connected device is one that it is capable of exchanging data with remote de
-
vices andpeople through the Internet or another communication infrastructure.
Networked computing products can be more persuasive than those that
aren’t connected because they can provide better information, can leverage
social influence strategies, and can tap into group-level intrinsic motivators.
The remainder of this chapter will focus on these three attributes of connected
devices, and how and why they can enhance persuasion.
Leveraging Current, Contingent,
and Coordinated Information ...