used to promote health, safety, community involvement, personal improve
-
ment, and more.
When you pack a mobile persuasive technology with you, you pack a source
of influence. At any time (ideally, at the appropriate time), the device can
suggest, encourage, and reward; it can track your performance or lead you
through a process; or it can provide compelling factual evidence or insightful
simulations.
As I write this chapter, my Stanford lab is working under a grant to study the
potential of mobile persuasion. Our goal is to create insight into how mobile
devices, specifically mobile phones, PDAs, and specialized devices such as
pedometers, can play a role in motivating and influencing people. As part of
this research, we are conducting experiments, ...