Persuasive Technology

No human can be as persistent as a machine. Computers don’t get tired, dis

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couraged, or frustrated. They don’t need to eat or sleep. They can work around

the clock in active efforts to persuade, or watch and wait for the right moment

to intervene. As the software registration example suggests, when it comes to

persuasion, this higher level of persistence can pay off.

2. Computers Allow Anonymity

Another advantage computers have in persuasion is that they allow anonymity.

The option of remaining anonymous is important in sensitive areas such as

sexual behavior, substance abuse, or psychological problems.

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It’s often easier

(and less embarrassing) to get information or help anonymously, via an inter

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active computing program, than it is to face another ...