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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
the developers of the SMART trailer would have to take responsibility for re
-
moving or altering the system.
Some companies turn a blind eye to the unintentional, though reasonably
predictable, outcomes of using their products. Consider the video game Mortal
Kombat, which rewards players for virtual killing. In this game, players interact
with other players through virtual hand-to-hand combat. This entertainment
product can be highly compelling for some people.
Unfortunately, Mortal Kombat and other violent video games not only moti
-
vate people to keep playing, they also may have a negative effect on players’
attitudes and behaviors in the real world. Social learning theory
25
suggests that
practicing violent acts in a virtual world can lead to performing ...
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Publisher Resources

ISBN: 9781558606432