
As shown in Table 5.1, I propose that five primary types of social cues cause
people to make inferences about social presence in a computing product:
physical, psychological, language, social dynamics, and social roles. The rest of
this chapter will address these categories of social cues and explore their impli
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cations for persuasive technology.
Table 5.1 Primary Types of Social Cues
Cue Examples
Physical Face, eyes, body, movement
Psychological Preferences, humor, personality, feelings, empathy,
“I’m sorry”
Language Interactive language use, spoken language, language
recognition
Social dynamics Turn taking, cooperation, praise for good work,
answering ...