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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
Studies have confirmed the effectiveness of infant simulators in changing
teens’ attitudes. In one study of 150 adolescents who participated in a Baby
Think It Over program, 95% of the teens stated afterward that they felt they
were not yet ready to accept the responsibility of parenting.
48
Perhaps nothing
else—short of caring for a real baby—could have the same level of impact on
how teens view the responsibilities of parenting. Simulated objects can be effec
-
tive persuaders.
Drunk Driving Simulator
Another example of a persuasive object simulator is the Neon Drunk Driving
Simulator (Figure 4.11), which is designed to prevent drunk driving among
teenagers. ...
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Publisher Resources

ISBN: 9781558606432