January 2003
Beginner
312 pages
8h 49m
English
Content preview from Persuasive Technology
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your child, send a thank-you note to a friend, or give someone a gift, you are
subtly shaping their future behavior, whether you intend to or not. Operant
conditioning is pervasive among human beings.
45
Technology Applications of Operant Conditioning
Computers also can use operant conditioning to bring about behavior changes.
In my classes at Stanford, my students and I explored various approaches to
using high-tech conditioning technology. Two engineering students built a
prototype of “Telecycle” (Figure 3.8), an exercise bike connected to a TV through
a small computer.
46
In this system, as you pedal at a rate closer to the target
speed, the image
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.