Persuasive Technology

But persuasive technologies will grow and mature. The precise growth path will

depend, in part, on those familiar enough with persuasive technologies to help

guide this developing domain.

My main purpose in writing this book was to enhance the collective under

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standing of persuasive technology so computing products can be created to

influence people in ways that enhance quality of life. This will require at least

three things: raising awareness of persuasive technologies among the general

public, encouraging designers to follow guidelines for creating ethical interac

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tive products, and taking action against individuals and organizations that use

persuasive technology for exploitation. I hope this book will contribute to

these worthy goals.

Notes and ...