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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
Well, you could play without logging in, but you won’t win anything. It’s up
to you.
Later, as you log out of your gaming session, the Web site says:
You’re outta here! Thanks for playing!
The use of language on this Web site is very different from Amazon. Note
how the creators of Iwin.com had the option to choose standard language to
move people through the transactional elements (register, log in, log out, enter
lotteries for prizes) of the online experience. Instead, they crafted the language
to convey a strong online personality, one that has succeeded in acquiring and
keeping users logging in and playing games.
32
Persuading through Praise
One of the ...
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Publisher Resources

ISBN: 9781558606432