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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
mobile marriage, 194, 260
mobile simplicity, 191, 259
(near) perfection, 258
normative influence, 200, 260
personalization, 172, 259
presumed credibility, 132, 258
real-world feel, 156, 258
reciprocity, 110, 257
recognition, 205, 261
reduction, 33, 225
reputed credibility, 136, 258
responsiveness, 172, 259
self-monitoring, 45, 256
similarity, 99, 257
simulations in real-world contexts, 256
social comparison, 198, 260
social facilitation, 197, 260
social learning, 201, 260
suggestion technology, 41, 255
summary, 255–261
surface credibility, 135, 258
surveillance, 46, 256
tailoring, 38, 255
trustworthiness, 123, 257
tunneling, 36, 255
verifiability, 157, 258
virtual rehearsal, 69, 256
virtual rewards, 70, 256
psychological cues, 94–101
affiliation study, 98– 99
complex, ...
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Publisher Resources

ISBN: 9781558606432