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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
Connected Products: Leveraging Social Influence
Why do people join support groups, aerobics classes, or study groups? One rea
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son is that other people play a key role in motivation and persuasion. People
can generally achieve a greater degree of attitude and behavior change working
together than working alone.
10
That’s the power of social influence.
Because of their networking capability, connected products can create many
opportunities for social influence from both peers and experts. This gives con
-
nected products another important advantage when it comes to persuasion.
The study of social influence includes many theories and perspectives. In
the ...
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Publisher Resources

ISBN: 9781558606432