About the Author
After earning his Ph.D. from Stanford University, B. J. Fogg launched the Stan-
ford Persuasive Technology Lab, a research and design center that explores
how interactive technology can motivate and influence people. Since 1993,
Dr. Fogg’s research in the area of persuasive technology has involved more than
6,500 participants in lab experiments, field studies, online investigations, and
design explorations.
An experimental psychologist, Dr. Fogg has been appointed to Stanford’s
consulting faculty in both the School of Engineering and the School of Educa
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tion. Each year he teaches graduate-level courses in persuasive technology for
the Computer Science Department and for Stanford’s Learning, Design, and
Technology Program.
In addition ...