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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
technology (such as tracking the location of a package you’ve sent or compar-
ing a partial fingerprint with the thousands of criminal fingerprints on file).
When acting as tools, computers can influence and motivate people in spe-
cific ways. I’ll return to this topic after explaining the next two corners of the
functional triad.
Computers as Media
Computers also function as media—a role that has grown in recent years as
processing power has increased and networking has become common. There
are two categories of computers as media: symbolic and sensory. Computers
function as symbolic media when they use symbols to convey information (for
example, text, ...
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Publisher Resources

ISBN: 9781558606432