
chapter
8
Increasing Persuasion through
Mobility and Connectivity
Intervening at the Right Time and Place
As noted in the discussion of suggestion technology in Chapter 3, when it
comes to influencing attitudes and behaviors, timing and context are critical.
New computing capabilities, most notably networking and mobile technolo-
gies, create additional potential for persuading people at the optimal time and
place. For example, networked and mobile technology could allow commercial
offers to be made at the moment people have a need and can act on the offers,
or safe driving could be promoted while the driver is on the road, as part of an
in-car system. ...