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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
chapter
8
Increasing Persuasion through
Mobility and Connectivity
Intervening at the Right Time and Place
As noted in the discussion of suggestion technology in Chapter 3, when it
comes to influencing attitudes and behaviors, timing and context are critical.
New computing capabilities, most notably networking and mobile technolo-
gies, create additional potential for persuading people at the optimal time and
place. For example, networked and mobile technology could allow commercial
offers to be made at the moment people have a need and can act on the offers,
or safe driving could be promoted while the driver is on the road, as part of an
in-car system. ...
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Publisher Resources

ISBN: 9781558606432