excessive drinking at college parties, they find many types of experiences: inter
-
active stories, TV-like video footage, simulations that calculate blood alcohol
content, an interactive text-based game, and more. It’s a rich interactive prod
-
uct, with something that is likely both to appeal to the wide range of people
who use the product and to affect their attitudes and behavior.
5. Computer Software Can Scale
The next advantage technology has over human persuaders is the ability to
scale—to grow quickly when demand increases. If a human persuader is effec
-
tive, it’s difficult to scale the experience so that it reaches millions of people
around the world quickly. How can you replicate a top sales rep, an influential
personal trainer, or a charismatic ...