
chapter
10
Captology
Looking F orwar d
The previous chapters have taken you through the fundamentals of captology,
the study of computers as persuasive technologies. My goal has been to give
you the resources for researching, designing, using, or simply understanding
persuasive technology products, present and future. In these pages I’ve offered
frameworks, such as the functional triad and the Web Credibility Grid, for con-
ceptually organizing this dynamic area.
We’re just now witnessing the dawn of persuasive technology, in theory and
in practice. Because captology is new, not only are some frameworks in this
book likely to change or evolve, but many ...