Persuasive Technology

are determined by rules defined by human beings who may have injected their

own biases into the simulation. The natural inclination is to accept the simula

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tion as true and accurate.

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(I’ll say more about the issue of accuracy later in

this chapter.) People usually don’t scrutinize the content of a simulation, in

part because their minds are busy processing other aspects of the experience.

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Because of this, those who design simulated experiences can get across their

message without seeming to preach.

Cause-and-Effect Simulation: Sources of Persuasive Power

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Enables users to explore and experiment in a safe, nonthreatening

environment

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Shows the link ...