Persuasive Technology

If Tetrash were a game for Playstation or PC, it’s unlikely that people would

play it because there are better alternatives. But as a game on a mobile device,

Tetrash is compelling enough to occupy time when standing in line or riding in

a taxi. People might then choose to learn about and practice recycling. That’s

the power of the convenience factor.

Another example of leveraging the convenience factor can be found in a

game by Astraware called Bejeweled. An adaptation of the popular game Dia

-

mond Mine, a trial version of Bejeweled comes preinstalled on some PDAs. The

game itself has nothing to do with persuasion. But the makers have made the

game compelling enough (and it’s so readily available, right there on your PDA)

that a large number of users ...