Persuasive Technology

Stakeholder Analysis: A Methodology

for Analyzing Ethics

Even if you are not formally trained in ethics, you can evaluate the ethical

nature of a persuasive technology product by examining the intentions, meth

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ods, and outcomes of the product as well as the populations it targets, as out

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lined in this chapter. You also can rely on your intuition, your feeling for right

and wrong, and your sense of what’s fair and what’s not. In many cases, this

intuitive, unstructured approach can work well.

However, when examining the ethics of a complicated situation—or when

collaborating with others—a more structured method may be required. One

useful approach