
This chapter describes each of the seven types of persuasive technology
tools, discusses the principles underlying them, and provides examples of
actual or potential uses of each. Each type of tool applies a different strategy to
change attitudes or behaviors. Although I list the seven types as separate cate
-
gories, in reality a persuasive technology product usually incorporates two or
more tool types to achieve a desired outcome.
Reduction Technology: Persuading through Simplifying
When a long-distance phone company tries to persuade you to change your
carrier, it doesn’t make you fill out forms, cancel your previous service, or sign
any documents. ...