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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
Using Simulation to Overcome Phobias
Not only can environment simulations lead to increased self-efficacy, they
can also reduce fear (an attitude) and the behavior it spawns. While virtual real
-
ity has been lauded for training fighter pilots and medical doctors, a lesser-
known use of this immersive technology is in helping people to overcome their
phobias—specifically, to change their attitudes and behaviors related to their
phobias.
About 10% of the general population has a phobia toward something, such
as spiders, heights, or flying in planes. Virtual reality therapy technologies can
help people change their phobic attitudes and reactions.
35
Researchers at the University of Washington have created a virtual reality
application designed to treat
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Publisher Resources

ISBN: 9781558606432