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Persuasive Technology
book

Persuasive Technology

by B.J. Fogg
January 2003
Beginner
312 pages
8h 49m
English
Morgan Kaufmann
Content preview from Persuasive Technology
Providing Information and Analysis
A friend of mine is an avid golfer. If she has a round of golf scheduled for a Mon
-
day afternoon and the weather looks questionable Monday morning, she’ll
turn to an online weather service she’s bookmarked to get hourly updates on
local weather conditions. But over time, she’s lost faith in the system, which too
often shows a sun icon when the sky is dark with clouds, or rain when the sun is
peeking through. She likes the hourly updates, but she no longer views them as
entirely credible.
Credibility matters when computers provide data or information to users.
Whether a technology product provides investment information, reports on
local weather conditions, or does comparison to find the lowest airfare for your
next ...
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Publisher Resources

ISBN: 9781558606432