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PR im Social Web (O'Reillys Basics)
book

PR im Social Web (O'Reillys Basics)

by Marie-Christine Schindler, Tapio Liller
May 2012
Beginner to intermediate
376 pages
11h 16m
German
O'Reilly Verlag
Content preview from PR im Social Web (O'Reillys Basics)

2. Hören Sie zu

Sie stoßen auf einem Kongress oder einer Party zu einer Gruppe, die Sie noch nicht kennen. Was tun Sie? Sie hören erst einmal zu, um zu erfahren, worüber sich diese Menschen unterhalten. Sehr schnell stellen Sie fest, was das Thema ist, wer die Wortführung übernimmt, wer nur provoziert und wer einfach zuhört. Diese Mechanismen erfassen Sie intuitiv. Sie werden sich erst ins Gespräch einbringen, wenn Sie ein gewisses Maß an Sicherheit gewonnen haben. Verfahren Sie im Social Web genauso. Hören Sie auch hin, wo und wie über Ihr Thema, Ihre Branche und Ihr Unternehmen gesprochen wird. Das tun Sie am besten regelmäßig und über längere Zeit.

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PR im Social Web (O'Reillys Basics), 2nd Edition

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Publisher Resources

ISBN: 9783868992830Purchase book