May 2012
Beginner to intermediate
376 pages
11h 16m
German
Content preview from PR im Social Web (O'Reillys Basics)Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Ziele: Weniger ist mehr
Ob Sie klassische PR betreiben oder im Social Web aktiv sind, die Kommunikationsziele bleiben dieselben. Sie wollen beispielsweise
den Bekanntheitsgrad erhöhen
Ihr Image verbessern oder ändern
die Kommunikation mit relevanten Zielgruppen aktiv gestalten
Beziehungen aufbauen, pflegen und erhalten, die auf Dauer ausgerichtet sind
Mitarbeiter motivieren oder neue, qualifizierte Mitarbeiter gewinnen
weitere Märkte für Ihr Angebot erschließen
Einfluss auf die öffentliche Wahrnehmung bestimmter Themen nehmen
Die Kommunikationsziele erreichen Sie mit verschiedenen Maßnahmen, für die Sie wiederum Teilziele festlegen. Je klarer Sie diese definieren, desto besser können Sie bei der Erfolgskontrolle feststellen, ob sie erreicht wurden.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.