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PR im Social Web (O'Reillys Basics)
book

PR im Social Web (O'Reillys Basics)

by Marie-Christine Schindler, Tapio Liller
May 2012
Beginner to intermediate
376 pages
11h 16m
German
O'Reilly Verlag
Content preview from PR im Social Web (O'Reillys Basics)

Krisenverläufe im Social Web

Wir haben das Prinzip der Resonanzen zwischen den Gatekeeper-Medien und dem vormedialen Raum nicht ohne Grund so ausführlich erläutert. Die Tatsache, dass es zu diesen Wechselwirkungen kommen kann, hat auch direkte Auswirkungen darauf, wie krisenhafte Situationen oder handfeste Reputationskrisen in der medialen Aufmerksamkeit verlaufen. Im Folgenden skizzieren wir drei prototypische Krisenverläufe, die Sie für Ihre Arbeit kennen sollten.

Wir haben verschiedene Krisen von Unternehmen, aber auch »Aufregerthemen«, die in den letzten Monaten im Social Web Beachtung fanden, beobachtet und in drei verschiedene Verlaufsmodelle gefasst. Wir sind zum Schluss gekommen, dass ein Problem im Social Web oft deutlich heißer gekocht ...

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PR im Social Web (O'Reillys Basics), 2nd Edition

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Publisher Resources

ISBN: 9783868992830Purchase book