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PR im Social Web (O'Reillys Basics)
book

PR im Social Web (O'Reillys Basics)

by Marie-Christine Schindler, Tapio Liller
May 2012
Beginner to intermediate
376 pages
11h 16m
German
O'Reilly Verlag
Content preview from PR im Social Web (O'Reillys Basics)

R

Realtime-Web

Bezeichnet das Phänomen, dass sich viele Informationen schon kurz nach ihrer Veröffentlichung im Web verbreiten. Mittels Alerts, Twitternachrichten, Facebook-Update u.a. gelangt eine Neuigkeit blitzschnell zu zahlreichen Internetnutzern, ohne dass diese aktiv danach gesucht hätten.

Referrer

Die URL (Uniform Resource Locator), von der ein Benutzer auf die Website gekommen ist.

Rieplsches Gesetz

Das Rieplsche Gesetz der Medien besagt, dass kein Instrument der Information und des Gedankenaustauschs, das einmal eingeführt wurde und sich bewährt hat, von anderen vollkommen ersetzt oder verdrängt wird.

RSS (Feed)

Abkürzung für Really Simple Syndication. Dieser Service informiert den Nutzer, wo auf den bevorzugten Seiten und Blogs sich etwas ...

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PR im Social Web (O'Reillys Basics), 2nd Edition

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Publisher Resources

ISBN: 9783868992830Purchase book