Skip to Content
PR im Social Web (O'Reillys Basics)
book

PR im Social Web (O'Reillys Basics)

by Marie-Christine Schindler, Tapio Liller
May 2012
Beginner to intermediate
376 pages
11h 16m
German
O'Reilly Verlag
Content preview from PR im Social Web (O'Reillys Basics)

V

Virales Marketing

Nutzt die sozialen Netzwerke und Medien, um mit meist ungewöhnlichem oder hintergründigem Content auf eine Marke, ein Produkt oder eine Kampagne aufmerksam zu machen. Der Begriff »viral« besagt, dass Informationen aufgrund ihrer ungewöhnlich hohen Attraktivität gleich einem biologischen Virus von Mensch zu Mensch weitergetragen werden und sich innerhalb kürzester Zeit weit verbreiten.

Vodcast

Abkürzung von Video-Podcast. → Podcast, Videocast

Vormedialer Raum

Prof. Dr. Thomas Pleil von der Hochschule Darmstadt hat den Begriff des vormedialen Raums geprägt. Damit meint er, dass Öffentlichkeit nicht mehr allein durch professionelle Kommunikatoren wie Journalisten und PR-Profis hergestellt wird. Im Social Web können Themen zum Beispiel ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

PR im Social Web (O'Reillys Basics), 2nd Edition

PR im Social Web (O'Reillys Basics), 2nd Edition

Marie-Christine Schindler, Tapio Liller

Publisher Resources

ISBN: 9783868992830Purchase book